Everywhere you go, you see signs for “Free Wi-Fi.” And oftentimes, that free Wi-Fi is useless. The problem is that the free Wi-Fi in the airport or Starbucks often isn’t very good, especially if you have a lot of data to download. It’s usually so slow you can’t get anything done. So you either turn to a 4G connection, if you are so fortunate, or pay for a premium Wi-Fi service. Usually this comes in the form of a $10 per night fee in your hotel.
The cost of that, plus other intangibles, costs businesses in Europe and North America at least $2.91 billion every year according to a report from iPass, a provider of global mobile connectivity, and Rethink Technology Research, a wireless technology research firm.